The cornerstone of Lincoln’s message is his keen ability to relate business and life issues to the analogy of growing up on a farm in Southern Indiana. Lincoln takes his audience through a series of events that allows them to step inside his farming analogy and message. The message can be applied to all facets of life, business and relationships.

While Lincoln describes the four elements of his message farm, tools, crops and harvest he paints a very clear picture of the process through humor and stories straight off the farm. Lincoln believes that if you identify your farm, gather your tools and cultivate your crops you’ll have an overabundance of harvests for an entire lifetime.